2022 ASB Environmental, Social and Governance Report

THRIVING ECONOMY

Community is at the heart of everything we do and our ASB Buy Local program is the perfect opportunity to support businesses while offering customers exclusive savings. Since 2021, ASB has teamed up with nearly 30 local merchants on Oahu, Hawaii Island, Kauai and Maui to offer special discounts when customers use their ASB personal Visa ® debit card. WHEN SMALL BUSINESSES THRIVE, OUR ECONOMY THRIVES

Anny Lin, owner of It’s Tea Hawaii and an ASB business customer, said her company struggled throughout the pandemic so she’s thankful for ASB’s Buy Local program. “Not only does participating in the program boost our sales, it also gives us the opportunity to keep doing what we love for this community,” Lin said. “We’re really grateful to be a part of the program.” In 2023, we are excited to expand our partnership with popular merchants offering exclusive savings for ASB customers. Our new Buy Local referral program even incentivizes participating businesses to sign on other companies and receive free perks. This year, partners will also have the opportunity to be featured at ASB-sponsored community events aimed at promoting small businesses, family-friendly activities, Hawaiian culture and free financial resources. For a complete list of all participating businesses, visit asbhawaii.com/BuyLocal. “Not only does participating in the program boost our sales, it also gives us the opportunity to keep doing what we love for this community.” — Anny Lin , Owner of It’s Tea Hawaii

Participating restaurants and retailers have appreciated the boost in business, especially as they continue to recover from a loss of revenue during the pandemic, along with the free promotional opportunities that come with being a Buy Local partner. Eateries have seen an increase in customers using their ASB debit card since the start of the program. “The Buy Local campaign is an organized effort created to unite our family, friends and neighbors with small local businesses,” said Sheryl Matsuoka, executive director of the Hawaiʻi Restaurant Association. “This program was created to help customers save money, while inviting them to dine-in at their favorite restaurants and continue creating forever memories with their friends and family.”

ASBHAWAII.COM

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18 2022 ENVIRONMENTAL, SOCIAL & GOVERNANCE REPORT