MCo Video Customization Guide
4-24-23
Video Customization Guide Product Orientation Guide Video Customization Options from Murphy & Company
Deployment Strategies for Videos & User Guides
13610 Barrett Office Drive | Suite 206
St. Louis, Missouri 63021
mcompany.com | 636-394-2116
About This Document
This guide is meant to help Murphy & Company clients better understand our video production services. It is split into three
sections.
▪ Subscriptions: Details options for customizing video players, playlists, and video content
▪ Branding: Details all services included for the branding and setup fees associated with subscriptions
▪ Customizations: Includes a list of what edits are considered custom, with examples of previous custom work
About Murphy & Company
For more than 25 years, Murphy & Company has helped hundreds of financial institutions achieve their digital banking goals. We
offer extensive knowledge and valuable marketing solutions to the FinTech community. Our real-world experience can help drive
enrollments and minimize hassle, strengthening consumer and business relationships.
Disclaimer
Author and publisher provide no warranties or representations with respect to the completeness and accuracy or the information
contained in this guide and specifically disclaim any implied warranties, fitness for a particular purpose, or merchantability of the
material covered in this guide. Concepts, strategies, and procedures outlined in this guide can and do change and may not be
applicable to all readers. The content in this guide is not warranted to offer a particular result of benefit. Neither the author or shall
be liable for any damages arising out of the use of this guide, including but not limited to loss of profit, commercial, special,
incidental, or other damages. For complete product and service information, please refer to the terms, condition, and disclosures
for each product and service available from your representative.
© 2022 Murphy & Company, Inc.
If you have any questions, contact our client experience manager at 636-394-2116.
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Table of Contents
Video Customization Guide ...................................................................................................................................................... 1
Video Customization Options from Murphy & Company ......................................................................................................... 1
About This Document .......................................................................................................................................................... 2
About Murphy & Company................................................................................................................................................... 2
Disclaimer ............................................................................................................................................................................ 2
SECTION 1 .................................................................................................................................................................................. 4
Video Subscriptions ................................................................................................................................................................. 4
SproutVideo Hosting ............................................................................................................................................................ 4
Subscription-Included Video Edits ....................................................................................................................................... 6
SECTION 2 .................................................................................................................................................................................. 9
Video Branding ........................................................................................................................................................................ 9
Video Intro/Outro.................................................................................................................................................................. 9
Logo & Name Integration ................................................................................................................................................... 10
Color Branding ................................................................................................................................................................... 11
SECTION 3 ................................................................................................................................................................................ 12
Video Customization .............................................................................................................................................................. 12
Custom Video Edits ........................................................................................................................................................... 12
Content Additions............................................................................................................................................................... 14
Custom Audio .................................................................................................................................................................... 15
Video Customization Estimate Sample ............................................................................................................................. 17
SECTION 4 ................................................................................................................................................................................ 18
ADA Compliance.................................................................................................................................................................... 18
USEFUL LINKS ......................................................................................................................................................................... 19
Sprout Video Support......................................................................................................................................................... 19
Sharefile Support ............................................................................................................................................................... 19
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SECTION 1
Video Subscriptions
Each video subscription, whether a playlist or a library package, includes hosting services, video player options, and access to
the latest video content. A video subscriber is entitled to the following options:
SproutVideo Hosting
ct Orientation Guide
Murphy & Company videos are hosted through SproutVideo (https://bit.ly/35HZp1s). This service includes delivery via playlist
players, individual players, or video files. The following SproutVideo customizations are included in all video subscriptions.
rategies for Videos & User Guides
Playlist Player Options
▪ Titles: Playlists can be renamed to fit alternate online banking names.
▪ Organization: Videos can be reorganized or split into different playlists to fit s pecific topics like “Moving Money” or
“Alerts”.
▪ Formatting/Color Options: There are a variety of formatting options for the player itself. For more information on
d non-technical guidance during the deployment of es covering your digital banking experience. playlist player formatting, see the SproutVideo help center: https://bit.ly/3pxVk73
13610 Barrett Office Drive | Suite 206
e Drive | Suite 206
St. Louis, MO 63021
. Louis, MO 63021
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om | 636-394-2116
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© 2022 Murphy & Company, Inc.
Video Options
▪ Titles: Videos can be renamed to fit alternate feature names.
▪ Alternate Subtitles/Closed Captioning: Client-provided script translations can be added to SproutVideo players. For
more information on subtitles, see the SproutVideo help center: https://bit.ly/35oPfmG
▪ Call-to-Action Buttons: Each video can include one CTA button, which features a short message and an external link.
This link can send a viewer to another video, a page in a user guide, or a page on the website. For more information on
CTA button options, see the SproutVideo help center: https://bit.ly/3CeLBHZ
▪ Thumbnails/Poster Frames: Thumbnails can be changed to any still frame within the video or any client-provided
imagery. For more information on Poster Frames, see the SproutVideo help center: https://bit.ly/3HvGUuh
▪ Formatting/Color Options: A single video player can be modified to meet specific formatting requirements. For more
information on video player formatting, see the SproutVideo help center: https://bit.ly/36JRDEL
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Subscription-Included Video Edits
Murphy & Company videos have been built to represent the largest base of clients. This may include topics that aren’t
applicable to every FI. These edits are included in all video subscriptions.
Quality Control Edits
▪ Audio: Any audible sounds, cuts, or fluctuations in volume or quality, or any mispronounced words.
▪ Scripting: Any incorrect information in the video script.
▪ Graphic Typos: Any word is misspelled or misused grammatically.
▪ Animation: Any animation issues with color usage or content. Some animation edits may be subject to custom editing
fees. For more information, see the Animation Customizations section of this guide.
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Content Removal
▪ Audio: The voice over can be cut to remove references to any irrelevant content. This typically involves cutting out
graphic or animated content as well.
▪ Graphics: Any irrelevant features shown in screenshots can be removed. This may include minor graphic adjustments
to account for the removal.
Video Updates
▪ Online Banking Versions: Whenever a new online banking version is released, Murphy & Company will update the
existing content to build new playlists. Subscriptions include access to the new versions of current playlists as they
become active. The update may include branding and setup fees for editing.
▪ Feature Additions: When a new video is added to a specific playlist, all subscribers of that playlist are eligible to
receive it. The update may include branding and setup fees for editing, depending on the size of the addition.
▪ Quality Updates: When videos are updated with graphics, audio, and animations, the new versions are made
available during subscription renewals or version upgrades.
▪ Alternate Videos: Alternate videos are built in response to client demand. When an alternate is created, it is offered
as a replacement for the current video.
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© 2022 Murphy & Company, Inc.
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© 2022 Murphy & Company, Inc.
SECTION 2
Video Branding
Our “Branding Fee” is the optional setup cost associated with each subscription. It is priced by playlist or package. If an F I
doesn’t wish to pay this cost, an unbranded version of the videos will be provided. The branding and setup fee includes the
following:
Video Intro/Outro ct Orientation Guide
Each video includes a branded logo slate at the beginning and end. When branding is applied, they include the following
elements. rategies for Videos & User Guides
▪ Intro: The video introduction includes the FI’s logo by default. Client -provided graphics or animation can be added by
request. Custom animation requests would be considered “Advanced Branding”.
▪ Outro: The final slide of the video will include the FI’s logo, website URL, and applicable compliance logos (“FDIC” or
“NCUA”). Client -provided graphics or animation can be added by request. Custom animation requests would be
considered “Advanced Branding”.
non-technical guidance during the deployment of es covering your digital banking experience.
13610 Barrett Office Drive | Suite 206
ce Drive | Suite 206
St. Louis, MO 63021
. Louis, MO 63021
mcompany.com | 636-394-2116
om | 636-394-2116
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© 2022 Murphy & Company, Inc.
Logo & Name Integration
Graphics will be adjusted to feature the FI’s name and logo in appropriate videos. This does not apply to every playlist.
▪ Mobile Banking App: The logos and name will be added to each applicable screenshot. This includes the app page in
the Apple Store and Google Play, the app icon on the phone screen, and the logo on the login screen.
▪ Marketing Videos: The FI’s logo and app icon will be used in all applicable animations.
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© 2022 Murphy & Company, Inc.
Color Branding
All videos have been color-linked to make branding application as streamlined as possible. The arrangement of colors is based
on default accounts seen from vendors. If arrangement deviates from a default application, a customization fee may apply.
▪ Initial Application: The three most prevalent colors in the FI’s branding guidelines will be used to br and the videos. If
there is any questionable usage, a branded sample will be provided for review and approval.
▪ Color Correction: After initial application, colors will be adjusted to match the look of the home page (or accounts
dashboard). All other screenshots are colored-linked to make the main branding colors the most prevalent. Specific
coloring is considered “Advanced Branding”.
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SECTION 3
Video Customization
Video edits that are considered “custom” are billable on an hourly basis. All estimates include the time involved in rendering,
exporting, and uploading new versions of each affected video. Estimate pricing is broken down by video and playlist for easy
review. The following video edits are subject to customization fees:
Custom Video Edits ct Orientation Guide
Any video edits that are not covered in subscription or branding are considered custom. Each custom edit request is first
estimated separately, then combined into the total estimated editing time for each video. Custom edits are charged at $125 per rategies for Videos & User Guides
hour of work.
Advanced Branding
Advanced branding includes all brand- related changes or additions that aren’t covered in the standard branding fee. The
following edits are considered advanced branding:
▪ Custom Intro/Outro: We can produce a custom animated intro and outro to meet submitted specifications, including
backgrounds, titles, and contact information beyond the standard branding. d non-technical guidance during the deployment of es covering your digital banking experience.
▪ Add Contact Info: A website URL is included in the cost of branding, but service phone numbers and/or email
addresses can be added.
▪ Custom Coloring: If color specifications go beyond the standard color-linking in our master files, it will be considered
custom. We can apply appropriate colors to any graphic element within the videos.
▪ Music Addition: We can add any client-provided music track to the videos if the FI has permission to use it in their
material. Murphy & Company also has a small variety of available music options.
▪ Animation Elements: Our animations can be customized to include FI branding colors, logos, or other elements. For
example, we can add or swap out the background to a custom color, texture, or pattern on any animated segment.
13610 Barrett Office Drive | Suite 206
ce Drive | Suite 206
Customer example: https://bit.ly/3Ji9d0U
St. Louis, MO 63021
t. Louis, MO 63021
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om | 636-394-2116
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© 2022 Murphy & Company, Inc.
Navigation Menu
A generic navigation menu is featured in the Home Page (a.k.a. Accounts Page) video. This graphic can be customized to fit
any Retail or Business system deployment. The menu is not featured in any other video but can be added as a custom content
addition (see below).
Alternate Titles/Buttons
Each video covers the default or most common version of the applicable feature. Changing the name of a feature may require
both graphic and audio changes. In most cases, changing the name of a button will just require a graphic edit. If it is a
n ecessary step in the video’s instructions, it will require custom audio as well.
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Alternate Characters
The characters in each animation are rigged to be easily manipulated. A character’s clothing, head, and colors can all be
changed to better fit the target audience.
Content Additions
If any content needs to be added to a video, it is reviewed against other similar deployments to determine whether it is custom.
Content additions are typically priced at $125 per hour for editing and may also include a custom audio recording fee. If a
content addition is deemed too large, it may be charged as fully custom video.
Navigation Menu
The navigation menu can be added to the beginning of any video to instruct viewers where to find the feature. The menu will be
customized to fit the applicable account type (retail, business, corporate, etc.) and be accompanied by custom audio.
Additional Instructions
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If a video does not cover all the steps to complete the task within your system, we will first review it to determine whether an
alternate or update is necessary. If an update is not needed, the additional instructions will be deemed custom.
Disclaimers/Suggestions
Any legal disclaimers or suggested courses of action, such as a custom Mobile Deposit endorsement, are always considered
custom content additions. They may be accomplished with graphics, audio, or a combination of both. Murphy & Company may
offer alternatives for conveying this information, such as Call-to-Action buttons.
Full-Custom Video*
If a video requires a new script and all-new screenshots to fit a deployed feature, it may be charged as a fully custom video. In
most cases, we will also build the videos to fit the current style and branding of your other videos. Additional branding elements
may incur additional editing time. We will estimate the hourly rate to produce the content first, compare it to the typical
production timeframe for full custom video, then take on the project for the lower cost. If it is deemed fully custom, it will be
priced at $3000 per finished minute, with a one-minute minimum.
Custom Audio
Any script edits not considered subscriber edits are billable as custom audio. Updated scripts are provided to approve new
messaging before recording. When recording, all approved scripts are bundled into as few sessions as possible. A single
session can accommodate upwards of 20 video scripts. The cost for custom audio covers the voice talent, recording session,
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editing, and cutting to fit the video. Custom audio is priced at $500 per session.
Alternate Titles/Buttons
Any feature title or button necessary to a video’s script will typically require custom audio. In this event, the entire vide o is re
recorded to ensure quality.
Content Additions
Unless it is deemed a necessary update or alternate, content additions will always require custom audio. The script updates will
be written in the same style and tone as the rest of the existing video. See above for common content additions.
Preferred Wording
We can amend scripts with client-provided wording to provide a unique message. Changing the wording of a script to better fit
an FI’s preferred wording is always considered custom.
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Video Customization Estimate Sample
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SECTION 4
ADA Compliance
Offering accessibility options to all audiences is important when creating content so everyone can efficiently access your
products. We reference the latest ADA and WCAG standards when building our products.
NOTE: To learn more about ADA and WCAG Standards, please refer to your compliance department.
ct Orientation Guide
Our educational video scripts are written to be as descriptive as possible, including specific directions and detailed steps. Those rategies for Videos & User Guides
suffering from visual impairments can hear the instructions and understand how to utilize their online banking tools. All our
videos include Closed Captioning, which identically reflects the voice over and is timed appropriately to keep all viewers at the
same pace.
▪
Video accessibility features include:
▪
HTML5 and mobile-friendly format
▪ d non-technical guidance during the deployment of es covering your digital banking experience. Properly closed captioned
NOTE: If you have any concerns about our products and ADA compliancy, please let us know how we can
improve our products to better serve everyone.
13610 Barrett Office Drive | Suite 206
ce Drive | Suite 206
St. Louis, MO 63021
St. Louis, MO 63021
mcompany.com | 636-394-2116
com | 636-394-2116
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USEFUL LINKS
Sprout Video Support
https://sproutvideo.com/help
Sharefile Support Product Orientation Guide
https://www.sharefile.com/support eployment Strategies for Videos & User Guides
If you have any questions, call our office at 636-394-2116 or send an email to info@mcompany.com.
verall Goal
vide technical and non-technical guidance during the deployment of eos and user guides covering your digital banking experience.
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e Drive | Suite 206
St. Louis, MO 6302
. Louis, MO 63021
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