Murphy & Company Product Orientation Guide
About This Document Thank you for choosing Murphy & Company to provide marketing and educational tools to support your digital banking channel. This document was designed to provide you with both technical and non-technical guidance during the deployment of videos and user guides covering your digital banking experience. The ultimate measure of a successful digital banking system is the direct, positive impact it has driving the core objectives of the financial institution. Successfully deploying these tools involves both technical installation and social networking among your financial institution’s staff and clientele. Financial institutions who are successful with the digital channel share the common trait of promoting their online offerings through marketing and educational content to create new relationships and sell more products. This document was created to help your financial institution get the most out of your digital banking services through proper deployment of our user guides and videos. This document should be shared with two groups: The first section of this document covers the suggested steps for your technical team to add this content to your website, configuring pages and related tasks. Your technical team should review this document as it contains direction and tips on how to successfully insert these digital assets to your website. Product and marketing teams should refer to the second half of this guide for tips and strategies to encourage greater awareness, enrollments and usage of the online channel. Product teams can share this information with senior management, marketing, training, call center and other related groups. About Murphy & Company For more than 25 years, Murphy & Company has helped hundreds of financial institutions achieve their digital banking goals. We offer extensive knowledge and valuable marketing solutions to the FinTech community. Our real-world experience can help drive enrollments and minimize hassle, strengthening consumer and business relationships. Disclaimer Author and publisher provide no warranties or representations with respect to the completeness and accuracy or the information contained in this guide and specifically disclaim any implied warranties, fitness for a particular purpose, or merchantability of the material covered in this guide. Concepts, strategies, and procedures outlined in this guide can and do change and may not be applicable to all readers. The content in this guide is not warranted to offer a particular result of benefit. Neither the author or shall be liable for any damages arising out of the use of this guide, including but not limited to loss of profit, commercial, special, incidental, or other damages. For complete product and service information, please refer to the terms, condition, and disclosures for each product and service available from your representative.
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