Murphy and Company Merger Communication Roadmap

1-31-22

Marketing Videos

2022 Merger Communication Roadmap

Merger Planning

Merger communication planning and strategies from just a few years ago must be updated to reflect today's more complicated oversight.

Message Building

Execution

We have a simplified approach to a complicated process.

Beyond the Go-Live

We offer a complete, onsite marketing planning session for first-time mergers, as well as abbreviated plan review services. SIMPLIFYING THE MERGER COMMUNICATION PROCESS WITH EXPERTISE RESULTS GOALS MERGER PLANNING • Executive education • Current trends and issue. • Review of previous mergers • Review of marketing materials • Review of data coming from the acquired FI • Review of compliance issues Solid, Updated Plan of Action

MESSAGE BUILDING

Merger communication , like the M&A deals themselves, are evolving with greater focus on consumer advocacy .

• Create updated messaging top to bottom • Communications calendar • Staff messaging • Community messaging • Acquiring bank customers and staff

Consistent, Professional Messaging

As your merger team plans the communication components of your next acquisition – be it your first or tenth – Murphy & Company’s experience offers you a very unique advantage. As we walk our clients through the key business issues, we apply our long-term experiences to today’s, current needs and changes. The end result is an updated and more effective consumer-friendly merger plan.

EXECUTION

BEYOND THE GO-LIVE

Once the effective merger day is behind you, the real work begins by serving, cross-selling and engaging new account holders.

Murphy & Company has 25 years of digital banking and execution marketing experience, which has tranlsated into our merger work.

• Welcome letter at purchase • 30-day Go-Live printed materials to accompany disclosures • Acquired account holders web page • Legacy institution web page • Employee training materials

• Financial literacy and consumer advocacy • Digital banking enrollment campaigns for retail and business • Mortgage refinance and new loan campaigns • Business account development • Community engagement Improve ROI Opportunities

World-class Marketing Deliverables

mcompany.com

Why Choose

For Your Merger? Simple!

There are a million creative services firms who offer great creative solutions and messaging during a merger.

But there are only a small group of firms, like Murphy & Company, who have an expert-level understanding of the unique needs of bank and credit union marketing.

And of those firms, only ONE has the additional merger communication experience necessary to deliver a consumer-friendly, cost-effective merger plan. That firm is Murphy & Company.

CALL US TODAY Jan Boergadine | 636.394.2116

mcompany.com | 13610 Barrett Office Dr., Suite 206, Ballwin, MO 63021

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