Murphy & Company Merger Communications Roadmap

Merger Communication Services During a merger, the message you communicate is just as critical as your technical and system plan. However, the path is not always simple. Utilizing our 25 years of FinTech experience, we have prepared a “roadmap” of steps that are important in any merger communication plan. Along the way, we highlight how we can help financial institutions at each point during the process.

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Post-Merger Communication We can help make sure your acquired customers are content and loyal with a review of the response data. Communication that stays on target helps retain aquired customers and increases your return on investment.

Happy Customers At the end of the day, conv retaining as many acquired as possible is the primary g to learn more about how o contributes to your success.

mcompany.com • 636-394-2116 • 888-652-8648

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Develop Offerings to Acquired Customers

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ed customers, we compare demographics, es and product usage to help outline key ges during the merger.

Internal Communication Having the entire team on the same page is critical. We help build and execute internal communications.

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Awareness Communication There are a number of messages that need to be delivered to your customers between the announcement and merger date. We help you implement these messages on your website, social media and email campaigns.

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30-Days Prior to Merger Compliance Mailing You only get one chance to make a good first impression. Far too many FIs send a traditional letter or generic catalog of services. We utilize the latest personalization technologies to deliver the right message to the right customer—all focused on the highest possible conversion rate.

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Why Murphy & Company? Achieving your return on merger investment is heavily dependent upon the number of acquired accounts that stay with your financial institution after the merger. Quality communication messages and deliverables are essential to retention. Murphy & Company’s two decades of direct financial institutions experience is unmatched in the industry today. About Murphy & Company For over 20 years, we have delivered exceptional creative services and vital tools to help drive adoption of the financial institution’s Online Banking experience. We leverage our history with hundreds of banks and credit unions to provide a wealth of valuable solutions to you and your customers.

13610 Barrett Office Drive, Suite 206, St. Louis, MO 63021 mcompany.com • 636-394-2116 • 888-652-8648