Murphy & Company Product Orientation Guide

4. Awareness Campaigns: Using individual pages can help you get the most out of your purchase. While Marketing videos are better suited with driving awareness, sometimes a campaign may want to focus on asingle feature (like Mobile Deposit). a. Social Media: Planning and releasing a series of “How - To” posts will let your customers or members know that you’re always looking out for them and want them to use their online banking to its full potential. b. Email Newsletter/Website Banner: When adding to a newsletter or website banner, think about which features are getting the most questions or concerns from your customers or members. Including one or more user guide samples will give your users a head start on learning those features.

NOTE: We believe the most effective campaigns are guided by a 12-month calendar. Driving specific product awareness at certain times of the year can impact the overall success of a campaign, e.g., promote money management tools during tax season.

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