Murphy & Company Product Orientation Guide

SECTION 4 Analytics/Statistics Statistics can be acquired for our user guides and videos via Google Analytics. Video Statistics

The majority of our videos are delivered in Sprout Video Players. You have the choice to utilize the provided players (playlist and/or individual) or host the video files on your own platform. If you choose to use Sprout players, analytics for individual videos can be provided upon request. Additionally, a Google Analytics code can be attached to a Sprout player when it is embedded in your website. It will not provide information as detailed as Sprout’s analytics but will tell you how often a video player is used. If you choose to host on yo ur own platform, you may have more freedom and control over your video reporting. User Guide Statistics When we deliver a user guide, we include your Google Analytics code to detect what device and where the user guide is being viewed. This code is inserted into your website’s document management sy stem and a report is sent to your Google Analytics each time the user guide is opened or viewed. Interpreting Statistics These statistics will reveal patterns, indicating the ways your customers or members interact with your products, and help you identify problem areas in your Online and Mobile Banking offerings. Google Analytics will provide basic information for Sprout Video players. This includes the number of clicks made on any player embedded in your site, which can indicate which area or feature gets the most attention. The data can be further developed by the implementation of individual video players, where Google Analytics would tell you exactly which videos were watched. The most detailed analytics for videos would come from Sprout itself. The reports generated by our hosting platform will include Impressions, Plays and Play Rate. Impressions: When your video is loaded on a web page. Impressions can also be described as the number of opportunities your audience had to click play on your video. Plays: The number of times viewers clicked “play” on your video. If someone watches your video once and then immediately re-watches it without reloading the page, that will only count as one play. If someone watches your video, then reloads the page or leaves and comes back to it in the future, those will count as additional views. Play Rate: Equal to total plays as a percentage of total impressions. This tells you how many people who had the opportunity to watch your video chose to do so. The higher your play rate, the better. To improve your play rate, select an attractive Poster Frame for your video, and, if you are directing traffic to your video onSproutVideo.com rather than embedding it on your website, edit the video title and description of the video so visitors to your SproutVideo page are curious to see what your video is all about. If it is embedded on your website and is set to Autoplay, your play rate for that video will likely be about 100%.

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