Murphy & Company Product Orientation Guide
Content Overview Murphy & Company provides user guides and videos to create awareness and educate end users. Our content starts with existing libraries created for popular online banking vendors. We then incorporate your company’s branding and create drafts for your review and approval. The success of these tools is greatly dependent upon their placement throughout your marketing campaigns, training efforts and web design. Marketing Videos: Our marketing content showcases your services and drives awareness of online banking features. The main goal of these videos is to maximize the amount of messaging consumers receive. The more places these videos are deployed, the more potential viewers will have a chance to see them. This content is best suited for social media, banner-ad campaigns and more. The Conversion Series, Marketing Series and Security Tips & Fraud Prevention Series playlists are all considered Marketing Videos. Educational Videos: Our educational videos walk end users step-by-step through the most popular features and functions of online banking. These videos are great visual and verbal resources for both user and staff training. Includes playlists such as Online Banking Basics, Business Online Banking, Mobile Banking, Preferences & Settings, Personal Financial Management, Bill Pay, Corporate Online Banking and Corporate User Roles Playlists. User Guides: User Guides are a great comprehensive learning resource. They provide detailed step-by-step walkthroughs of all features within Online and Mobile banking. Our User Guides are delivered in multiple formats, including Flippingbook and ADA-compliant PDFs. We offer User Guides covering Personal, Business and Corporate features. Custom Content: Murphy & Company also creates custom content from scratch. We collaborate with clients to determine proper branding usage and creative direction. Our experience enables us to quickly move through the development phase of your custom video or user guide at a fraction of the time and cost it would require elsewhere. Our custom content typically covers ancillary features or assists marketing campaigns. Our primary content includes:
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