Murphy & Company Product Orientation Guide

SECTION 1 Deliverable Options Marketing Video Playlist Delivery Methods

Murphy & Company’s Marketing Video Playlists include short videos highlighting the main areas of online banking. These videos are meant to drive awareness, enrollment and usage. They can be used in a variety of occasions. Here are the most common delivery methods: Sprout Individual Players: Each Marketing video from our Marketing Series is made to stand on its own, highlighting a certain aspect of Online Banking. As such, they are delivered in individual video players by default. This allows for maximum coverage on your website, as each video can be placed on the appropriate pages. The Conversion Series is also provided in individual players in case you would like to release them in our suggested staggered deployment (see Deployment Strategies in Section 3). Sample: https://bit.ly/2v26at2 Sprout Playlist Players: While a majority of our marketing videos are best suited for deployment in Individual Players, Murphy & Company will also provide playlist players. One playlist will contain all the Marketing series videos, which may be useful on your we bsite’s home page to display highlights of each aspect of your services. We also offer our Security Tips & Fraud Prevention playlist, which discusses serious security topics using a lighthearted tone. The Conversion Series playlist is a set of videos meant to be used in the time leading up to a conversion to a new online banking system. A playlist player will be best suited for deployment on a Conversion Information page Sample: https://bit.ly/32bCAxm

Sprout Individual Player

Sprout Playlist Player

Video Files: Upon request, Murphy & Company can provide files for any branded and/or custom content. This is useful if you plan to host the videos on your own, use them in branches or post them to social media. The video files are typically delivered in an MP4 format, but other formats are available upon request.

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