Murphy & Company Product Orientation Guide

SECTION 3 Non-Technical Deployment Strategies Once videos and user guides are technically deployed, it is up to the financial institution to advertise their new products. Deployment Strategies for Marketing Video Playlists 1. Awareness Campaigns: Using individual video players and/or files can help you get the most out of your purchase. a. Social Media: One of the best ways to place information in front of the eyes of your potential users is through social media. Videos that promote your online and mobile banking offerings are more entertaining and relatable than educational content, making current and potential users more likely to stop and watch. b. Email Newsletter: When planning campaigns to drive awareness and enrollment, each marketing video will help inform your users of the different aspects of online banking. Targeting account holders that haven’t engaged in these features can increase usage numbers. 2. Website Usage: Some aspects of Online Banking can be rather complicated. Individual player links can help supplement any web page dedicated to a specific feature. a. Website Banner: If your website features a banner, it is typically the first thing your customers or members will see. This is one of the best places to put links to whatever your financial institution may be trying to promote. Adding a link to an applicable marketing video will provide convenient access to the information and will help draw in more visually oriented users. b. Feature-Specific Pages: The most popular features in your Online and Mobile Banking system will usually draw the most questions. Building a page on your website dedicated to information about one or more of those features will go a long way to show your customers or members which features your users go to most. While an educational video may show them how to use it, a marketing video will show them why they want to use it. c. Conversion/Merger Information : There will be plenty of things to tell your customers or members about an Online and/or Mobile Banking upgrade. It is beneficial to have one central location for them to find all the things they need to know going into the conversion. Sample: https://bit.ly/3xWPbUo NOTE: We believe the most effective campaigns are guided by a 12-month calendar. Driving specific product awareness at certain times of the year can impact the overall success of a campaign, e.g., promote money management tools during tax season.

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